I spent some time this week thinking about the experience of taking my daughter to see Cinderella. When my students asked about what I thought about it, my response of “Oh, I have things to say” garnered a chuckle. There are times when I wish I could just watch a show, read a book, or attend an event without “reading” it. But then I wouldn’t be me anymore. This act defines me, at least in my mind. And the world is neither simple nor easy. So if we want the bad to change to good, we need to read all of the things around us, including movies, toys, and, well, books.
This month started my new gig as a staff writer for bitchflicks. I have done guest posts for them before, and the kind and awesome editors of the site have asked me several times to consider committing to a more regular schedule. They like my work, and I like the work I do for them. I couldn’t resist the offer to get to write about something I love, so once a month I will be writing commentary and/or analysis for them. When I saw Cinderella, I couldn’t resist writing about my experience of taking Ev to the show even when I am trying so hard to fight against princess culture.
Head on over to bitchflicks and check out my piece. It is only 800 words, so it won’t take you but a minute. If you like it or hate it, please share it. Comment here or there. Would love to hear your thoughts.
I was enamored by a piece about Lego’s ongoing marketing to girls, this time in their magazine. In this week’s what-the-fuck moment, Sharon Holbook’s blog post for Motherlode blasts Lego magazine for giving girls beauty tips. We should have know it wouldn’t take long until Lego’s pink explosion would add to lessons about beauty. What a difference a few decades make when it comes to Lego’s marketing to young girls (and their parents):
Now, as I said in my bitchflicks post, my kid made a bracelet instead of a bridge with her Goldieblox. What I am more concerned with here is the change of message over the decades. We need to ask ourselves: Why this is the new face of Lego marketing to girls? Why are they giving beauty tips on the “girl” page of their magazine? Of course, shameless marketing and capitalist desires. But is there more at work? Is Lego seeing Goldieblox and saying, “Well, then we will do the opposite marketing?” Because Lego is way bigger, holds way more power in the market. So let’s all watch and see where this is going.